You are here

Virtual Bow Skills Lab: Marketing Strategy

Thursday, February 25, 2021
Opening Hours: 
Online Event

Take part in a virtual, in-depth skills lab on Zoom to learn how to create an effective marketing strategy to promote your business and engage your audiences.

In this Marketing Strategy workshop we explore the most strategic and effective ways to promote your business. You will learn how to make a marketing strategy that meets your targets, and helps you promote your work across different platforms and audiences.


  • How to create a marketing strategy for you business
  • How to know and understand your audience and their behaviour
  • How to establish marketing targets
  • Learn the purpose of specific marketing tools:
    • Business literature: leaflets, flyers, business cards
    • Direct marketing: emails, newsletter, phone calls, letters, face to face
    • Social media: which social media should you use and why
    • Advertising
    • Press releases and interviews
    • Website and SEO
    • Tasters and samples
    • Bespoke testimonials
    • Trade Shows and exhibitions

This session will be lead by Monika Gravagno of Facciocose. Facciocose is a London-based Physical Theatre Company who offer creative mentoring programmes, encouraging creative, innovative and sustainable businesses and empowering creative careers. Monika has lead numerous Bow Skills sessions for us in the past year, including the extremely successful 'Virtual Bow Skills Lab: Website building and SEO basics' and our Bow Skills Online video 'Learn a Social Media Strategy in 10 minutes!'. 


General Admission £10
Concession rate (available to students, over 65s, under 18s, Bow Arts artists and key workers) £7

About Bow Skills

Bow Arts seeks to support creative professionals at all stages of their careers. In 2015 Bow Arts launched Bow Skills in response to an artist survey which showed over 90% of practicing artists find it useful to receive further support outside formal education. Bow Skills is a dynamic and relevant programme of Continuing Professional Development (CPD) which is informed by an artist steering group and open to all creative practitioners across London. The programme of talks, panel discussions, new skills labs and peer crits is open to all, with concession rates available to Bow Arts artists and students.

About Monika Gravagno & Facciocose

Monika Gravagno is the Artist Director of Facciocose, a Theatre Company based in London. Facciocose specialises in Physical Theatre and the Creative Development of Entrepreneurship. In 2017 Facciocose was awarded by The Prince’s Trust as a Young Enterprise and Monika received two years of ongoing support from the Enterprise Programme run by The Prince’s Trust.

We are driven by the desire to inspire and guide individuals and young entrepreneurs to build creative, innovative and sustainable businesses and empowering careers. Throughout our experience in creative entrepreneurship, we found incredible guidance and practical knowledge along the way. Now we are committed to re-create this guidance, and support others in achieving their goals.