Bow Skills workshop: exploring how your core values shape your practice and the way you market yourself with Tamera Heron
Tuesday 21st January 2025 , 6:00pm to 8:00pm
Level up your digital marketing skills with producer and digital marketer Tamera Heron as she walks us through how to explore your core values, how they shape your practice and the way you market yourself as an artist.
Building an organic community and presenting yourself and your practice in a way that really reflects who you are as an artist can be a difficult thing to grapple with – especially in our increasingly online world.
To kick things off, Tamera will share her experience in communication and digital storytelling surrounding cultural event production through case studies. She will then work with you to explore your core values, how they shape your practice and the way you market yourself as an artist through group exercises.
She will also touch upon newsletters, why you might want one, the best platforms to set one up on, and how to build engagement and an audience through them.
The workshop will end with a dedicated 45-minute group coaching session where Tamera will tackle specific questions and scenarios sent in and suggested from attendees to provide actionable guidance on what to do next.
The workshop will:
- Identify your core values and explore how they shape your practices and the way you market yourself.
- Learn about the key pillars to self-promotion and find the best ways to market your practice.
- Discover how to engage current and new audiences with newsletters and how to set one up.
- Connect with other artists and practitioners such as producers and curators.
Concession rate applies to students, over 65s, under 18s, Bow Arts artists, National Art Pass members, and key workers.
More about Tamera Heron
Tamera Heron is a Freelance Producer and Digital Marketer who also has vast experience as a writer. She works with creative teams and individuals across London and the Southwest to help elevate their vision and aid in the successful production of their creative projects. Her work predominantly focuses on global majority communities, aiding them to authentically tell their stories. Starting in fashion, Tamera stayed within the creative sphere, moving into the worlds of Theatre and live performance as a reviewer and marketer. Furthermore, she works as a creative consultant and producer for art and culture centered initiatives, festivals and organisations, helping to curate a variety of themed events for the local community. She is the founder of Cold Islanders, a platform centered around the exploration of Caribbean creativity and artists here in the UK. An aspiring Art Therapist and Playwright, Tamera is focused on exploring the different ways we tell stories through various art forms and the impact it has on our sense of self and wellbeing.
About Bow Skills
Bow Arts seeks to support creative professionals at all stages of their careers. In 2015, Bow Arts launched Bow Skills in response to an artist survey which showed over 90% of practicing artists find it useful to receive further support outside formal education.
Bow Skills is a dynamic and relevant programme of Continuing Professional Development (CPD) which is informed by an artist steering group and open to all creative practitioners across London. The programme of talks, panel discussions, new skills labs and peer crits is open to all, with concession rates available to students, over 65s, under 18s, Bow Arts artists and key workers.
Access information
The Bow Arts offices have step-free access throughout from street level, including to the accessible toilet, and is service animal friendly. This venue does not have a hearing loop system. Accessible parking is not available on-site.
If you have any questions regarding accessibility at this venue or event, would like to make us aware of any access requirements that you have in advance of visiting, or would like this information in an alternate format including Easy Read, please email nunnery@bowarts.com or call 020 8980 7774 (Ext. 3)
Access requirements could include things like providing equipment, services or support (e.g. information in Easy Read, speech to text software, additional 1:1 support), adjusting workshop timings (e.g. more break times), adjustments to the event space (e.g. making sure you have a table near the entrance) or anything else you can think of!
Transport Information
Opening hours: Mon-Friday, 9am to 5pm
Address: Bow Arts Trust, 183 Bow Road, London, E3 2SJ
Nearest station(s): Bow Road (District and Hammersmith and City lines) is a 6-minute walk away, and Bow Church (DLR) is a 3-minute walk away.
Bus: 205, 25, 425, A8, D8, 108, 276, 488 and 8 all service the surrounding area.
Bike: Bicycle parking is located at Bow Church Station. The nearest Santander Cycles docking station is at Bow Church Station.
