Bow Skills workshop: an artist’s guide to social media and building your online presence with Jess Bruno
Wednesday 20th November 2024 , 6:00pm to 8:00pm
Level up your social media and digital marketing skills with content strategist and coach Jess Bruno as she walks us through how to leverage digital platforms to get your work seen and make social media work for you as an artist.
Building an organic community and presenting yourself and your practice in a way that really reflects who you are an artist can be a difficult thing to grapple with – especially in our increasingly online world.
To kick things off, Jess will encourage attendees to reflect on your current relationship with social media, working through guided writing prompts and mapping exercises to build out your own ‘content pillars’ which you can use as a framework to ideate and create consistent, engaging content for social media that speaks to your followers.
She will then deep dive into Instagram for artists specifically, breaking down how to navigate the algorithm and get your work seen, craft your unique online presence, and convert creativity into online sales and work.
We will also quickly touch upon newsletters, why you might want one, the best platforms to set one up on, and how to build engagement and an audience through them.
Throughout the session, artists will be encouraged to build out their workbooks – which will be sent in advance of the event – allowing them to leave the workshop with an initial plan and ‘brand bible’ which can be actioned right away!
The workshop will end with a dedicated 45-minute group coaching session where Jess will tackle specific questions and scenarios sent in and suggested from attendees to provide actionable guidance on what to do next.
In this workshop you will:
- Leave with an actionable plan and draft ‘brand bible’ which you can action right away
- Learn the fundamentals of creating engaging content and
- Gain an understanding of how to use Instagram to build visibility and an online audience as an artist
- Discover how to engage current and new audiences with newsletters and how to set one up
- Connect with other artists and practitioners
This is an online workshop held via Zoom. All attendees will be sent the Zoom joining link closer to the time of the workshop.
Concession rate applies to students, over 65s, under 18s, Bow Arts artists, National Art Pass members, and key workers
More about Jess Bruno
I’m the go-to gal that creates shit-hot, no-stress social media strategies. Stripping away the feelings associated with social media allows my community to truly show up in their business without the stress. By removing the distractions and stress associated with social media, you can focus on what you do best, your creativity.
I’m on a mission to shake up the content marketing game for creatives and small business owners. When you’re rolling with me as your social media strategist – you can say goodbye to stress and hello to fun, easy, and effective content creation that actually brings in sales!
Linked in: Jessica Sophia Bruno
About Bow Skills
Bow Arts seeks to support creative professionals at all stages of their careers. In 2015 Bow Arts launched Bow Skills in response to an artist survey which showed over 90% of practicing artists find it useful to receive further support outside formal education.
Bow Skills is a dynamic and relevant programme of Continuing Professional Development (CPD) which is informed by an artist steering group and open to all creative practitioners across London. The programme of talks, panel discussions, new skills labs and peer crits is open to all, with concession rates available to students, over 65s, under 18s, Bow Arts artists and key workers.
Access information
If you have any questions regarding accessibility at this venue or event, would like to make us aware of any access requirements that you have in advance of visiting, or would like this information in an alternate format including Easy Read, please email nunnery@bowarts.com or call 020 8980 7774 (Ext. 3)
Access requirements could include things like providing equipment, services or support (e.g. information in Easy Read, speech to text software, additional 1:1 support), adjusting workshop timings (e.g. more break times), adjustments to the event space (e.g. making sure you have a seat near the entrance) or anything else you can think of!
